Grassi Names New Chief Marketing Officer

New York, N.Y., January 15, 2021 – Grassi, a leading provider of advisory, tax and accounting services, has named Sarah Cirelli the firm’s Chief Marketing Officer, effective January 1, 2021.

Cirelli joined Grassi in 2017 as Marketing Practice Leader, overseeing the Marketing and Business Development initiatives of the firm. Among her accomplishments in that role were the spearheading of the firm’s rebranding in 2020, restructuring of the firm’s marketing and business development team and the implementation of a state-of-the-art marketing automation platform. At the start of the COVID-19 crisis, she led the rapid pivoting of Grassi’s growth strategy to bring crisis recovery and other niche services to market and meet the immediate needs of the firm’s clients and community.

As Chief Marketing Officer, Cirelli will take on an expanded leadership role in shaping and executing the firm’s go-to-market strategies. She will continue to work alongside the firm’s partners and professionals to develop and achieve the growth goals of each service line and industry practice, including construction, manufacturing & distribution, nonprofit, healthcare, financial services, business consulting and tax advisory.

Cirelli is a graduate of Johnson & Wales University. She has served as an Advisory Board Member of Felician University and a guest lecturer at Seton Hall University. She is an active supporter of The Leukemia and Lymphoma Society and was named the organization’s 2016 Woman of the Year. She has been twice recognized among Accounting Today’s Top 100 Most Influential People in the Accounting Profession.