Grassi Repositions Firm with New Brand Identity

New York, N.Y. – February 3, 2020 – Leading advisory, tax and accounting firm, Grassi, has announced a new brand identity and messaging that is redefining the firm’s position in the marketplace and providing a more consistent identity across its multiple offices and affiliates.

Now in its fortieth year, Grassi (formerly Grassi & Co.) unveiled the new logo and brand, Strength in Certainty, to employees, business partners and the public today, after months of research and analysis into the firm’s culture, values, service approach and feedback from internal and external stakeholders.

“What we found was that the paramount benefit our clients gain from working with Grassi is our ability to help them make smarter, more confident decisions,” said Louis C. Grassi, CEO and Managing Partner. “This will become increasingly more important as businesses face unprecedented decisions in technology, automation and other areas of change over the next few years.”

The rebrand comes on the heels of other innovative projects initiated at Grassi in recent months to prepare the firm and its clients for significant changes ahead. The firm has upgraded its technology platforms, implemented new employee and diversity initiatives and expanded its advisory services to stay ahead of evolving client needs.

Grassi has more than 300 employees across five offices and two affiliates, Grassi Healthcare Advisors and Grassi Franchise Services. The firm is ranked as the 68th largest accounting firm in the nation by Accounting Today and among the Top 30 accounting firms in the New York area by Crain’s New York Business.