Join Joseph Tomaino, CEO of Grassi Healthcare Advisors, and David McMillan of PYA as they present a Georgia Hospital Association webinar for skilled nursing facility (SNF) leaders.
With “routine” admissions dwindling, SNFs must pursue new initiatives to attract patients with greater care needs. This webinar will cover how operators can leverage data on referral patterns to take a more strategic approach to programming based on patient needs.
The session will explain the steps in this strategic process, including how to market these services and real-world success stories that demonstrate the value of this approach. The presenters will:
- Identify the causes and impact of dwindling routine SNF admissions.
- Demonstrate the use of Medicare claims data to gain valuable insights regarding referral sources’ changing needs.
- Detail the strategic process of using those insights to develop and market niche services.
Date: Thursday, November 18
Time: 10:00a.m. – 11:00a.m. EDT
Those in Georgia may register here.